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Research papers

Chinese gen Y: The generation of opportunities

This paper offers the key findings from a study done on Generation Y (born 1980 to 1990) in China, providing a close look at these new Chinese super consumers that shape the presence and the future of the mass Chinese consumer society.By exploring...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
May 19, 2016
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Citation

Ziems and Wong (2016a, May 19). Chinese gen Y: The generation of opportunities. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/chinese-gen-y-the-generation-of-opportunities